Will the real Aggregator's AI Risk please stand up?
A few weeks ago, tech analyst Ben Thompson wrote an article entitled Aggregator’s AI Risk, where he talks about the risks Facebook, Google etc. face from offering AI tools.
I was interested because the AI vs. ads series is, in large part, about risks of AIs to Aggregators. ( Aggregator is Thompson’s term for large tech platforms, based on his Aggregation Theory.)
Related: if politicans don’t like that one answer, they’ll impose costs via laws. Google exposed itself to this risk when Gemini showed ethnically diverse Nazis
This is a fascinating argument, but I don’t think it’s the biggest risk to Aggregators from AI — nowhere near, in fact. For me, Thompson’s argument begs an interesting question:
Because ChatGPT, of course. But what has ChatGPT done? Many things, but the scariest thing as far as Aggregators are concerned is:
On the left, you have an Aggregator bringing together a ton of content into one place, and on the right, the user consumes the content in that place.
/cdn.vox-cdn.com/uploads/chorus_asset/file/24931969/236794_iPhone_15_pro_pro_Max_VPavic_0011.jpg)
