Microbrowsers are Everywhere

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2024-04-22 08:30:07

Colin Bendell

You’ve seen it everywhere - that little thumbnail preview of a website mentioned in a tweet, the expanded description in a Slack channel, or in WhatsApp group chat.

These link previews are so commonplace that we hardly pay any attention to how our site design might be impacting the generated preview. Yet, these previews can be the most influential part for attracting new audiences and increasing engagement - possibly more than SEO. Even more alarming is that most web analytics are blind to this traffic and can’t show you how these Microbrowsers are interacting with your site.

We are all very familiar with the main browsers like Firefox, Safari, Chrome, Edge and Internet Explorer. Not to mention the many new browsers that use Chromium as the rendering engine but offer unique user experiences like Samsung Internet or Brave.

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