New browser signal could make cookie banners obsolete
Today, noyb and Sustainable Computig Lab ("CSL") published a proposal for a new automatic browser signal to finally eliminate obsolete cookie banners. "Advanced Data Protection Control" (ADPC) aims to demonstrate that a user-friendly European solution for privacy settings can easily be implemented.
Cookie banners are annoying for users and companies. Cookie banners are not only often times unlawful (as our 500 complaints from two weeks ago have shown), but also incredibly annoying for users. Also companies that actually want to run an easy-to-use website, have no other choice than using annoying banners if they want to set cookies.
Legally provided, but non-existent. According to Article 21(5) of the GDPR and the ePrivacy Regulation, automatic signals from the browser should actually tell websites in the background whether a user is consenting to data processing - or not. The only problem: such a signal does not exist yet - probably also because many tracking companies promise more consent through annoying banners.
Advanced Data Protection Control (ADPC). Compared to binary "opt-out" approaches from the U.S. (such as "Do not Track" or "Global Privacy Control"), ADPC provides for much more differentiated options: the signal can also represent specific consent ("opt-in") for a specific website and a specific purpose.
