American commentator Ben Shapiro is seen on set during a taping of the Candace podcast in March in Nashville, Tenn.

Outrage As A Business Model: How Ben Shapiro Is Using Facebook To Build An Empire

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2021-07-19 17:00:07

American commentator Ben Shapiro is seen on set during a taping of the Candace podcast in March in Nashville, Tenn. Jason Kempin/Getty Images hide caption

The conservative podcast host and author's personal Facebook page has more followers than The Washington Post, and he drives an engagement machine unparalleled by anything else on the world's biggest social networking site.

An NPR analysis of social media data found that over the past year, stories published by the site Shapiro founded, The Daily Wire, received more likes, shares and comments on Facebook than any other news publisher by a wide margin.

Even legacy news organizations that have broken major stories or produced groundbreaking investigative work don't come anywhere close.