Activate growth. Own the future.
Identify and exploit new growth opportunities. Define the growth roadmap to build competitive advantage and maximize value creation. Take advantage of the innovation, platforms, businesses, content and technology reshaping these industries to position companies for the future. Determine where internal investments be directed to accelerate organic growth. These include maximizing portfolio value through investment allocation, identifying new product priorities, vertical expansion and geographic expansion priorities
Attract, convert and close new customers, while managing customer acquisition costs throughout the marketing process. Build retention and loyalty programs.
Develop pricing structures, strategies, tactics and dynamic pricing processes to drive revenue and margin growth. Areas of expertise include: eCommerce, payments marketplaces, ticketing, auctions, video games, digital services, advertising, subscriptions, cloud services, services, and freemium businesses.
Determine how sales coverage, sales processes, organization, capabilities and incentives can be maximized to increase revenue share. Redefine the customer value proposition to increase close rates and retain valued customers. Capture the voice of current and potential customers.
