Google can’t pass its own Google Core Web Vitals test
Next month, Google is going to be making an updating to their search algorithm that a lot of people have dreading for a year. Core Web Vitals, three measures of a webpage’s performance, are going to become part of how Google decides what to put at the top of the search results and what to bury down at the bottom.
If you work in web development, there’s a chance you’ve already heard about it. And if you’ve checked on your own website’s Core Web Vitals lately, odds are you’re already panicking—because I’m willing to bet you failed.
I may never have seen your website, but I have a pretty strong hunch that if you go to Google Page Speed Insights right now and look up your website’s homepage, you’re probably going to get a big red flag that says: “Over the previous 28-day collection period, field data shows that this page does not pass the Core Web Vitals assessment.”
Why am I so sure? Because here’s the thing Google hasn’t mentioned: 88% of the content on the internet fails that test.
