Though there have been debates over Mrs. Butterworth’s race, some have associated the shape of the brand’s syrup bottles with the offensive “Mam

Mrs. Butterworth’s brand under review after Aunt Jemima, Uncle Ben’s announcements

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2020-06-18 04:48:06

Though there have been debates over Mrs. Butterworth’s race, some have associated the shape of the brand’s syrup bottles with the offensive “Mammy” racial caricature stereotype for Black women. Continue reading on Chicago Sun-Times

After decisions by Aunt Jemima and Uncle Ben’s to overhaul their imaging in the wake of renewed calls for racial equality, Conagra Brands announced Wednesday it has “begun a complete brand and packaging review on Mrs. Butterworth’s.”

Though there have been debates over Mrs. Butterworth’s race, some have associated the shape of the brand’s syrup bottles with the offensive “Mammy” racial caricature stereotype for Black women.

“The Mrs. Butterworth’s brand, including its syrup packaging, is intended to evoke the images of a loving grandmother,” Conagra Brands said in a statement Wednesday. “We stand in solidarity with our Black and Brown communities and we can see that our packaging may be interpreted in a way that is wholly inconsistent with our values.”

“It’s heartbreaking and unacceptable that racism and racial injustices exist around the world,” Conagra’s statement said. “We will be part of the solution. Let’s work together to progress toward change.”

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