Paris Fashion Week closed in March with a spectacle held by Louis Vuitton in a shadowy courtyard of the closed Louvre museum. Though no one knew it at the time, the event may have been the last traditional catwalk show of 2020. Shortly afterward, the spread of the coronavirus put an end to physical gatherings, including the runway circus more commonly known as fashion week.
In its stead — for now anyway — comes a whole new digital experience. This week, London will up the ante on the industry experiment as the city becomes the first of the four fashion capitals to take its runway shows online.
Previously called London Fashion Week Men’s, the shows, held in June, were a weekend roundup of British men’s wear that acted as a curtain raiser for the bigger, beefier men’s wear lineups shown later elsewhere in Europe.
Now London Fashion Week has dropped the “men’s” and will be a digital platform catering to all genders. It will roll out from June 12 to June 14 and showcase new designs, virtual showrooms, short films, podcasts and playlists, all from a new home (londonfashionweek.co.uk) and new hashtag (#LFWreset).