You streamed it. Now you can buy it at Netflix.shop, a new site that will offer everything from a “Lupin” side table to a “Yasuke” clock.
There will be caps, necklaces, charms and hoodies, all of it for sale at Netflix.shop, a site that goes live on Thursday, when the world’s biggest streaming company plants a flag in the territory of e-commerce.
The shopping site gives Netflix a new way to bring in cash after a quarter in which its explosive growth showed signs of slowing down in the increasingly crowded field of streamed entertainment, one that now includes a formidable rival in Disney+.
Unlike some of its competitors, including Hulu and HBO Max, Netflix, the home of “Bridgerton,” “The Witcher” and “The Crown,” does not have commercials, relying on the monthly fees paid by its more than 200 million subscribers around the world. That’s where Netflix.shop comes in.
The site is the next logical step for a company that has gotten serious about the retail business in the last year, an effort led by the executive Josh Simon, who runs Netflix’s consumer products division.