“Calling all recruiters!” Makena Yee, 21, a college student in Seattle, shouted into her camera in a recent TikTok video. “These are the reasons

Job-Hunters, Have You Posted Your Résumé on TikTok?

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2021-07-20 01:30:07

“Calling all recruiters!” Makena Yee, 21, a college student in Seattle, shouted into her camera in a recent TikTok video. “These are the reasons why you should hire me!”

Ms. Yee went on to outline her qualifications. “I’m driven with confidence, I love keeping organized, I’m adaptive and I’m a team player,” she said, as images of companies she had worked for flashed up on a green screen behind her.

The 60-second video quickly racked up over 182,000 views and hundreds of comments. Users tagged potential employers. “Someone hire herrrr!” one commenter implored. Ms. Yee said she had received more than 15 job leads, which she plans to pursue after a summer internship.

In modern job searches, tidy one-page résumés are increasingly going the way of the fax machine. That may be accelerated by an app known for viral lip-syncing and dance videos, which is popularizing the TikTok résumé.

As more college students and recent graduates use TikTok to network and find work, the company has introduced a program allowing people to apply directly for jobs. And employers, many facing labor shortages, are interested. Chipotle, Target, Alo Yoga, Sweetgreen and more than three dozen other companies have started hiring people via the app.