The buzz can be attributed to the spoiler-free scoring grid of green, yellow, black and white blocks that allows players to share their Wordle wins across social media, group chats and more. To play the game, players guess a predetermined five-letter word in just six tries, similar to the process in “Lingo,” a popular late ’80s game show. The yellow and green squares indicate that Wordle players guessed a correct letter or a combined correct letter and correct placement for that letter.
Josh Wardle, a software engineer, initially created the game as a gift for his partner. It was released to the public in October, and it exploded in popularity in a matter of months. Ninety people played the game on Nov. 1, according to Wardle. Nearly two months later, 300,000 people played it.
Wordle grew in popularity mostly because of Twitter. From Nov. 1 to Jan. 13, about 1.3 million tweets on Wordle have flooded Twitter, according to Siobhan Murphy, the platform’s communications lead. So far this year, the conversation on Twitter about Wordle has experienced a daily average growth rate of 26 percent, Ms. Murphy said.