Mr. Stephens-Davidowitz is the author of “Don’t Trust Your Gut: Using Data to Get What You Really Want in Life,” from which this essay is adapte

The Rich Are Not Who We Think They Are. And Happiness Is Not What We Think It Is, Either.

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2022-05-14 19:00:06

Mr. Stephens-Davidowitz is the author of “Don’t Trust Your Gut: Using Data to Get What You Really Want in Life,” from which this essay is adapted.

A groundbreaking 2019 study by four economists, “Capitalists in the Twenty-First Century,” analyzed de-identified data of the complete universe of American taxpayers to determine who dominated the top 0.1 percent of earners.

The study didn’t tell us about the small number of well-known tech and shopping billionaires but instead about the more than 140,000 Americans who earn more than $1.58 million per year. The researchers found that the typical rich American is, in their words, the owner of a “regional business,” such as an “auto dealer” or a “beverage distributor.”

This shocked me. Over the past four years, in the course of doing research for a book about how insights buried in big data sets can help people make decisions, I read thousands of academic studies. It is rare that I read a sentence that changes how I view the world. This was one of them. I hadn’t thought of owning an auto dealership as a path to getting rich; I didn’t even know what a beverage distribution company was.

First, rich people own. Among members of the top 0.1 percent, the researchers found, about three times as many make the majority of their income from owning a business as from being paid a wage. Salaries don’t make people rich nearly as often as equity does.

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