The producer and pop singer, long a proponent of technological experimentation, has “open-sourced” her voice using new A.I. tools. She’s been impressed by the results.
Last month, when “Heart on My Sleeve,” a track credited to A.I. versions of Drake and the Weeknd, became an unauthorized hit online, many in the music industry loudly fretted about the legal and creative risks to come. But Grimes, the producer and pop singer who has long been enthralled with visions of the future, saw opportunity.
For years, she had been dabbling with fledgling technology in the realm of generative A.I., using the imperfect tools available to create a lullaby; a set of meditations; a Grimes chatbot à la ChatGPT; and plenty of sci-fi and anime-inspired visual art with services like Midjourney and Stable Diffusion.
But the rapid mainstreaming of passable voice-emulating filters — tools that allow users to tweak existing vocals to sound like someone else, notably famous artists like Drake, Michael Jackson or Taylor Swift — struck Grimes as more than just a novelty. They could be a teachable moment, a source of inspiration and even a side business.