Revel’s ridership has declined steeply amid safety concerns and growing competition from Citi Bike and personal e-bikes and mopeds.
When Revel brought 68 electric mopeds to a Brooklyn storefront in 2018, it set out to show New Yorkers that getting around the city could be fun.
Riders could hop onto an electric-blue moped instead of cramming into the subway or getting stuck in car traffic. At its height, Revel’s ridership neared 600,000 rides in a single month. It seemed like a glimpse of the city’s future.
“I was taking buses and subways all my life, but when this came around, I was like ‘This is great, this is cool, this is accessible,’” said Donald Reid, 43, a podcaster in Brooklyn who became a regular rider.
On Saturday, Revel — facing the proliferation of other options to get around the city and safety concerns that have kept some people away — will pull its mopeds out of New York and send them to a salvage center. It will also shut down the moped service in San Francisco after previously ending it in other cities.
“It’s the appropriate time,” Frank Reig, Revel’s chief executive, said in an interview last week, citing ridership declines combined with the company’s shift in recent years to building an all-electric fleet of more than 500 ride-share cars and four charging hubs.