Alcon Entertainment, the Hollywood company behind “Blade Runner 2049,” said it had denied a request to use images from the movie but that Mr. Musk

‘Blade Runner 2049’ Producers Sue Elon Musk Over ‘Robotaxi’ Imagery

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2024-10-21 19:30:06

Alcon Entertainment, the Hollywood company behind “Blade Runner 2049,” said it had denied a request to use images from the movie but that Mr. Musk did so anyway.

The Hollywood company behind “Blade Runner 2049” sued Elon Musk for copyright infringement on Monday, accusing him of illegally using imagery from that film to promote Tesla’s new “robotaxi.”

Alcon Entertainment, a movie and television company backed by the FedEx founder Frederick W. Smith, filed the lawsuit in U.S. District Court in Los Angeles. The complaint also names Tesla and Warner Bros. Discovery as defendants, saying that Alcon had denied a request by Mr. Musk and the companies to use imagery from “Blade Runner 2049” as part of an Oct. 10 marketing event on the Warner lot.

Mr. Musk’s live-streamed presentation — a grand unveiling of a car that Tesla says will be able to drive itself — did not use exact “Blade Runner 2049” images, according to the complaint. Rather, the event showcased “A.I.-created images mirroring scenes from ‘Blade Runner 2049,’ including one featuring a Ryan Gosling look-alike,” Alcon said.