Video game graphics have become hyperrealistic over the past four decades, with companies pouring money into the technology.
But in recent years, the visual upgrades have had diminishing returns. They are less apparent to players and an expensive commitment for studios.
But in recent years, the visual upgrades have had diminishing returns. They are less apparent to players and an expensive commitment for studios.
The industry, which was hit with layoffs and studio closures this year, is now wondering whether a longtime marketing tool is instead a financial liability.
The industry, which was hit with layoffs and studio closures this year, is now wondering whether a longtime marketing tool is instead a financial liability.
The gaming industry spent billions pursuing the idea that customers wanted realistic graphics. Did executives misread the market?
For decades, companies like Sony and Microsoft have bet that realistic graphics were the key to attracting bigger audiences. By investing in technology, they have elevated flat pixelated worlds into experiences that often feel like stepping into a movie.