Your Friend Doesn’t Want the Vaccine. What Do You Say?
Dr. Gagneur is a neonatologist and a professor of pediatrics at the University of Sherbrooke. His research has led to programs that increase childhood vaccinations through motivational interviewing. Dr. Tamerius is a former psychiatrist and the founder of Smart Politics, an organization that teaches people to communicate more persuasively.
The difference between people who eagerly want the Covid-19 vaccine and people who are hesitant is not as great as it may seem. Most vaccine holdouts are not anti-vaxxers or conspiracy theorists.
Before you demand that your loved ones get a shot, know that not all conversations are created equal. Research shows that many common persuasive styles — commanding, advising, lecturing and shaming — not only don’t work but also often backfire.
To help you learn the basics of a method that works, we’ve created a vaccination chatbot based on the principles of motivational interviewing, a research-backed approach for encouraging people to get vaccinated that’s used by health care professionals to harness people’s innate drive for change.
