When Facebook and Twitter barred Donald J. Trump from their platforms after the Capitol riot in January, he lost direct access to his most powerful

What Happened When Trump Was Banned on Social Media

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2021-06-08 02:00:08

When Facebook and Twitter barred Donald J. Trump from their platforms after the Capitol riot in January, he lost direct access to his most powerful megaphones. On Friday, Facebook said the former president would not be allowed back on its service until at least January 2023, citing a risk to public safety.

Since his ban and President Biden’s inauguration, he has posted statements online far less often. But some of his statements have traveled just as far and wide on social networks.

The New York Times examined Mr. Trump’s nearly 1,600 social media posts from Sept. 1 to Jan. 8, the day Mr. Trump was banned from the platforms. We then tracked the social media engagement with the dozens of written statements he made on his personal website, campaign fund-raising site and in email blasts from Jan. 9 until May 5, which was the day that the Facebook Oversight Board, which reviews some content decisions by the company, said that the company acted appropriately in kicking him off the service.

Before the ban, the social media post with the median engagement generated 272,000 likes and shares. After the ban, that dropped to 36,000 likes and shares. Yet 11 of his 89 statements after the ban attracted as many likes or shares as the median post before the ban, if not more.