Inside AppSumo’s Killer 37 Million Per Year SaaS Email Marketing Strategy

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2021-06-28 13:00:09

SaaS email marketing has become complicated over the years and it takes more than executing a well-thought-out email marketing strategy to get the results your company needs.

In 2021, the company founded in 2010 by Noah Kagan plans to make over $74 million in annual revenue. And currently, they’re looking for an A-Class CEO who will take the company to the billion marks in revenue. Yes. Billion dollars. 

But, hold on, this is not the most fabulous part of the AppSumo story. The craziest part is that the company gets a whopping 49.59 percent of its annual revenue from email marketing. 

Let’s travel back to 2010 when it all started to help understand the Big Bang behind the AppSumo website and how they have been approaching email marketing since day one.

Upon acquiring their domain name, the one thing that was on their website was an email opt-in form. No content, no nothing. Just an opt-in form with an offer to pique visitors’ interest. 

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