Panasonic Receives the Highest Award of Brand Design at the Automotive Brand Contest 2020

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2020-07-01 08:01:52

Osaka, Japan - Panasonic Corporation announced today that it has received the highest accolade as Best of Best in the Brand Design category at the Automotive Brand Contest 2020, which is organized by German Design Council (Rat für Formgebung). The award was given in recognition of the concept and design of the Panasonic Automotive business brand. The official award ceremony is planned to take place in autumn 2020.

The Automotive Brand Contest is the only international design competition for automotive brands. The German Design Council, founded in 1953, also runs internationally renowned design awards, such as the German Design Award and the ICONIC Awards.

The Automotive Brand Contest covers all creative aspects in the automotive industry across the world - from vehicle design to corporate publishing. This year's winners also include global brands, such as Audi, BMW, Buick, Byton, Continental, Mercedes-Benz, Porsche and Volkswagen. Panasonic is the first Japanese automotive supplier to be awarded Best of Best in the contest's history which started in 2011.

In praise of Panasonic Automotive's brand design, the contest jury said, "The consistent appearance in light blue and green unobtrusively underscores the clear positioning of the Panasonic Automotive brand, where it transitions from a vision into reality, from innovation to automotive solutions, thus becoming convincingly tangible."