Shop Pay becomes first Shopify product to extend beyond Shopify merchants, soon available to any business selling on Facebook and Google
Today, Shop Pay—the highest-converting checkout on the Internet—takes a critical step in becoming the preferred checkout for all merchants. Starting with Facebook and Instagram later this summer and followed by Google in late 2021, Shop Pay will be available to more than one million merchants across both platforms—even if they don’t use Shopify’s online store.
Each day, more than 1.8 billion people log on to Facebook* and a billion shopping sessions take place across Google.** By bringing Shop Pay to all merchants regardless of the commerce platform they use, we’re making an industry-leading checkout more accessible to independent brands at a time when finding and converting customers has never been more important.
“Since launching, Shop Pay has set the standard for checkout experiences, facilitating more than $24 billion in orders,” said Carl Rivera, VP, Product, Shop. “According to studies, cart abandonment averages 70%, with nearly 20% occurring because of a complicated checkout process***. Shop Pay makes that process fast and simple, and the expansion to all merchants selling on Facebook and Google is a mission-critical step in bringing a best-in-class checkout to every consumer, every merchant, every platform, and every device.”
