Bye Bye, Bored Apes? As a Crypto Winter Descends on the World, Celebrities Have Begun Quietly Deleting Their NFT Profile Pictures

The relationship between the NFT community and A-list celebrities has been a befuddling one for most. This January, the uninitiated scratched their heads over Paris Hilton’s appearance on Jimmy Fallon plugging the Bored Ape Yacht Club. “We’re part of the same community, we’re both Apes,” she said to Fallon in her quintessentially disaffected voice.

But times have changed, and we are now in what is being referred to as a crypto winter. As the art world tries to reconcile what its relationship to the crypto-space is, so are celebrities, and both Hilton and Fallon have changed their Twitter profile photos from the Bored Apes that once united them. Although, to be fair, both maintain the “.eth” suffix that keeps them a part of the conversation, and Hilton is still minting her own NFTs.

It was only in January was when Twitter first rolled out the feature that allowed NFT owners to make their digital artwork of choice their profile picture, with its own in-house verification system. Many followed suit. However, several months later, many celebrities have abandoned their non-fungible avatars, including Serena Williams, Reese Witherspoon, Shonda Rhimes, Lil Durk, Travis Barker, and Meek Mill.

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