The Zombocom Problem - by Gordon Brander - Squishy Computer
Many attempts at no-code, low-code, nodes-and-wires, end-user programming, wikis, malleable software, moldable development, super apps, protocols, and platforms have failed because of the Zombocom Problem.
People don’t want “anything at all”. They want something specific. To succeed, you need to solve a specific problem for a specific user and find specific product-market fit.
Three years ago I was in New York City working for a quantitative hedge fund, when I came across the startling statistic that web usage was growing at 2300% a year.
So I decided I would try and find a business plan that made sense in the context of that growth, and I picked books as the first best product to sell online after making a list of like 20 different products that you might be able to sell.
And books were great as the first best, because books are incredibly unusual in one respect: that is that there are more items in the book category then there are items in any other category by far.
