Last week, Oxford’s Reuters Institute for the Study of Journalism released its annual report on digital news, which we covered broadly here. Bel

“The differences seem to be growing”: A look at the rising generation of news consumers | Nieman Journalism Lab

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2022-06-23 06:00:06

Last week, Oxford’s Reuters Institute for the Study of Journalism released its annual report on digital news, which we covered broadly here. Below, Kirsten Eddy, a research fellow at RISJ, pulled out some of her findings on how young people consume news.

Last week, Oxford’s Reuters Institute for the Study of Journalism released its annual report on digital news, which we covered broadly here. Below, Kirsten Eddy, a research fellow at RISJ, pulled out some of her findings on how young people consume news.

Media organizations around the world can agree on one thing: Young people — despite being critical audiences for publishers and journalists, and to the sustainability of news — are increasingly hard to reach and engage.

RELATED ARTICLEAs traditional news use declines, online news isn’t making up the gapLaura Hazard OwenJune 14, 2022Using data from the 2022 Reuters Institute Digital News Report, we show that younger audiences increasingly consume and think about news differently than older audiences do. They are more casual news users, rely more on social media, and are less connected to (and therefore less loyal to) news brands. They also have different perceptions of what news is and how it’s practiced.

Of course, it’s long been the case that young people’s behaviors and preferences are different from those of their older peers. They long have been.

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