I’ve been thinking about, talking about and working on culture for at least a decade. (Not counting the 15 years I spent being mostly clueless about

You Create Culture As A Product For Your Employees.

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2021-05-20 06:00:16

I’ve been thinking about, talking about and working on culture for at least a decade. (Not counting the 15 years I spent being mostly clueless about culture in my first startup).

I've spent hundreds of hours working with the HubSPot team to create the HubSpot Culture Code deck. It has been invaluable for us as we've scaled from a 2 founder startup to a 4,000+ person scale-up with a market cap in excess of $22 billion. Here it is...

So, every company actually has two products: The one they offer their customers, and the other they offer to their people/employees. 

To explain the thinking here, let’s enumerate some of the ways culture is a product and tips for applying the metaphor to craft more effective cultures that support growth and scale. 

I'll stop there. There are likely more dots to be connected on why culture is a product -- but I'll leave that to you. Would love to hear what ideas you have in the comments.

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