April Fools prank turns into genius marketing by these two entrepreneurs

April Fools’ jokes are meant to be a day when you pull a prank on your friend, but these two tech founders saw it as the perfect opportunity for a genius marketing stunt. The founders of Tapped Ai, Ilias Anwar and Johannes Naylor, had heard of each other in college but were working on separate sides of campus. Ilias was running a media company known as TCC Entertainment, organizing events for college kids and booking big celebrities for shows, while Johannes was running hackathons for software engineering students and working on a tech startup known as “In The Loop” – a Tik-Tok for producers. They eventually connected a couple of years after college when Johannes’ podcast co-host reached out to interview Ilias for his work with TCC Entertainment.

The two ended up clicking after the podcast and talked for a couple of hours. Despite hearing about each other throughout college, they didn’t officially meet until that podcast where they discussed more about how the music industry needed change desperately. Ilias saw many problems with the live booking industry, and Johannes knew there was a boom in the independent music scene. They had come up with a couple of ideas, and they decided to just stay connected. After he finished the call, he didn’t even think Johannes would want to work with him.

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