Coined by Chris Messina in 2016, ‘Conversational Commerce’ refers to eCommerce done by various means of conversation amongst people, brands, servi

Conversational Commerce: Understanding How it is Shaping the Retail Landscape

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2022-07-06 11:00:11

Coined by Chris Messina in 2016, ‘Conversational Commerce’ refers to eCommerce done by various means of conversation amongst people, brands, services, and bots. The communication may take place via channels such as live chat support on websites, chatbots on messaging apps, voice assistants, etc., and is supported using technology such as speech recognition, speaker recognition (voice biometrics), natural language processing, and artificial intelligence (conversational commerce).

Nike partnered with Google in 2019, to offer a remarkable voice shopping experience for its customers. They came up with the never-before-seen voice-activated shoe drop to promote Nike's Adapt BB.

These shoes made their debut during an NBA game. During halftime, the commentator announced that the fans could purchase a part of Adapt BBs via their Google Assistant (asking how to buy shoes).

Known for its stellar customer service and technology, the flower company lets customers place orders using Samsung Bixby and Google Assistant, among others. To take the convenience further, it allows customers to process the voice-orders through several payment options, including Google Pay, Apple Pay, and Samsung Pay. 

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