App Annie released a report named State of Mobile 2022, offering a comprehensive view on the app economy around the world. The report is very informative with lots of data and I really recommend you have a look, but there are a couple of things that make me hesitant to draw any lesson:
App Annie estimated that the total app spend in 2021 at $170 billion. On Monday, Apple revealed that they paid $60 billion to developers in 2021 which didn’t include Apple’s commissions. If we assume that Apple takes 15% on every dollar, the total app spend on the App Store would be around $70 billion ~ 40% of the figure that App Annie reported.
China has approximately 1.4 billion people in population, 20 million more than what India has. However, the number of app downloads in China easily dwarfs that in India and the rest of the world. I wonder if it’s because folks in China cycle their phones more often so that the number of downloads was high even though the number of users didn’t necessarily increase. On a side note, shout out to Vietnam with more than 3 billion downloads for a country with 97 million people.
Zoom, Teams and LinkedIn are in the top most searched keywords on the App Store. That’s heartening for Zoom and Microsoft investors because this signals their brand awareness among users. The fact that LinkedIn is among this group signals to me that folks want to update their profile and look for job opportunities. Why else would you look for the LinkedIn app?