iOS Notification Changes & Updates from Apple’s WWDC ‘21

Apple’s 2021 Worldwide Developer Conference (WWDC) conference is about to conclude after a week of keynote speeches and in-depth sessions. At this year’s conference, Apple debuted iOS 15 and detailed a variety of improvements and updates that the newest iPhone release will bring to the market this fall.

Below, we’ve outlined key iOS notification updates from Wednesday’s Communication and Time Sensitive Notifications session to help inform your 2022 communication strategy.

Apple’s new changes better align the notifications experience with user preferences. New Focus modes are great for reducing interruptions throughout the day. This provides more flexibility for iPhone users to customize how they want to be notified and when. Previously, users could choose to silence all calls and notifications by enabling Do Not Disturb mode. Now, users will be able to hone their notification preferences to fit different contexts by setting Work, Sleep, and Personal notification modes.

For each profile, users can choose the apps and contacts that they want to receive notifications from, those they’d like to block, and specific app features they want to pause. Users can also create a home screen page to match their current focus mode and show only relevant apps. For instance, in Work mode, a user may choose to view only work-related apps such as Slack and Zoom. Focus profiles will sync to all other Apple devices and Apple notes.

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