Product-Market Fit Framework for B2B Startups ~ Bilgin Ibryam (@bibryam)
Finding product-market fit (PMF) is arguably the most critical challenge faced by startups. Navigating the path to PMF can often feel like moving through a labyrinth, with each turn posing potential setbacks or breakthroughs. The PMF framework is designed to guide startups through the various stages of validating and scaling their product in the market. It helps founders identify where they are in the product-market fit journey, what their immediate focus should be, and how to recognize if they are on the right track or if adjustments are needed. The PMF framework is divided into four distinct levels, each representing a stage in a startup's lifecycle:
Nascent : Focus on identifying a critical problem and delivering a solution that is deeply satisfying to a small group of customers.
Developing : Transition from initial traction to a scalable business model by increasing the customer base and establishing reliable demand generation processes.
