A ‘major rebranding effort’ is underway at Canonical and it could result in substantial changes to the logos, icons, and colours we curren

Ubuntu is Getting a New Logo – Is This Our First Look At It?

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Style Pass

2021-06-30 06:00:08

A ‘major rebranding effort’ is underway at Canonical and it could result in substantial changes to the logos, icons, and colours we currently associate with Ubuntu.

Word of the new work is nestled inside of the latest Design and Web team summary blog post. There, Canonical’s Anthony Dillon reveals that the brand team is “working on new logos” as part of a wider visual revamp affecting many (if not most) of Canonical’s products and services.

The web team says it is collaborating with the brand team to work out how “…the new logos and Brand direction might affect existing navigation components and headers on our sites”.

Below you can see the enigmatic new emblem next to the circle of friends (CoF) icon created in 2004, and the ‘current’ version of the CoF that rolled out in 2010:

Well, it could be that this newly-kerned circle-of-friends icon is simply a work-in-progress version; creative exploration; not the final thing. Maybe even an abandoned prototype.