The government procurement portal GeM has made it mandatory for sellers to mention ‘country of origin’ on products they wish to sell through the platform. This move will help promote Aatma Nirbhar Bharat (Self-reliant India).
Government e-Marketplace (GEM) has also enabled a provision for indication of the percentage of local content in products with a view to promote Make in India.
CEO of the portal Talleen Kumar said “GeM has taken a significant step towards Aatma Nirbhar Bharat and has made it mandatory for sellers to enter the country of origin while registering all new products on GeM. Sellers, who had already uploaded their products before the introduction of this new feature on GeM, are being reminded regularly to update the country of origin, with a warning that their products will be “removed” from the platform if they fail to update the same.”
“With this new feature, now, the country of origin as well as the local content percentage are visible in the marketplace for all items. More importantly, the Make in India filter has now been enabled on the portal. Buyers can choose to buy only those products that meet the minimum 50 per cent local content criteria,” he said.