Did Craigslist decimate newspapers? Legend meets reality.
This article is part of The Poynter 50, a series reflecting on 50 moments and people that shaped journalism over the past half-century — and continue to influence its future. As Poynter celebrates its 50th anniversary, we examine how the media landscape has evolved and what it means for the next era of news.
The decline of newspaper print classifieds and the ripple effects that gutted newsrooms began, by many accounts, in 1995. That’s when Craig Newmark invented Craigslist, the homely but oh-so-successful site that matches buyers and sellers, mostly for free, with only a few listings carrying a modest charge.
But portraying him and the list as torpedoing an otherwise great business model is way overblown, he still believes. Citing an influential essay by Thomas Baekdal, Newmark contends that the root of newspapers’ trouble was the loss of readers.
Bad in itself, the loss also took away newspapers’ dominant share of local audiences and ability to charge premium classified ad rates. The slide in circulation looks even worse, Baekdal pointed out, when compared to continued increases in the number of households over the years.
