Report: Netflix really wants to get into video games
Netflix is reportedly searching for an executive to head up an expansion into video games, according to a report published Friday by The Information. The report suggests Netflix has approached multiple “veteran game industry executives” regarding the position, which would expand its efforts in video games.
The Information reported that Netflix is considering a “bundle” of games available via a subscription, like Apple Arcade; the Apple bundle launched in 2019 with a number of exclusive (and timed exclusive) games, available for $4.99 a month. Apple has continued to support the platform by adding new games at a pretty consistent pace.
A Netflix spokesperson told Polygon the company is “excited to do more with interactive entertainment.” The full statement is available below.
Our members value the variety and quality of our content. It’s why we’ve continually expanded our offering — from series to documentaries, film, local language originals and reality TV. Members also enjoy engaging more directly with stories they love — through interactive shows like Bandersnatch and You v. Wild, or games based on Stranger Things, La Casa de Papel and To All the Boys. So we’re excited to do more with interactive entertainment.
