Visa and Mastercard are getting overwhelmed by gamer fury over censorship

In the wake of storefronts like Steam and itch.io curbing the sale of adult games, irate fans have started an organized campaign against the payment processors that they believe are responsible for the crackdown. While the movement is still in its early stages, people are mobilizing with an eye toward overwhelming communication lines at companies like Visa and Mastercard in a way that will make the concern impossible to ignore.

On social media sites like Reddit and Bluesky, people are urging one another to get into contact with Visa and Mastercard through emails and phone calls. Visa and Mastercard have become the targets of interest because the affected storefronts both say that their decisions around adult games were motivated by the danger of losing the ability to use major payment processors while selling games. These payment processors have their own rules regarding usage, but they are vaguely defined. But losing infrastructure like this could impact audiences well beyond those who care about sex games, spokespeople for Valve and itch.io said.

In a now-deleted post on the Steam subreddit with over 17,000 upvotes, commenters say that customer service representatives for both payment processors seem to already be aware of the problem. Sometimes, the representatives will say that they’ve gotten multiple calls on the subject of adult game censorship, but that they can’t really do anything about it.

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