AI-Powered Virtual Try-On Technology Platform For The Fashion Industry Veesual Raises $7.5 Million, Announces US Expansion With New EILEEN FISHER Partnership
Investment for market leader of image generation technology for fashion brands and retailers in Europe will now support US customers looking to overcome inclusivity challenges
NEW YORK , April 17, 2024 /PRNewswire/ -- Veesual, a Paris -based virtual try-on platform for the fashion industry that revolutionizes the way online shoppers experience digital retail, today announced the closing of a $7.5 million dollar Seed round led by AVP (AXA Venture Partners) and Techstars. The investment will accelerate delivery of the company's plans to expand into the US market by opening its first US-based office, recruiting senior US talent, enhancing its current product offering for US apparel companies and more. A cornerstone of Veesual's US expansion is a new partnership with leading women's fashion brand EILEEN FISHER. Under the terms of the collaboration, Veesual's augmented shopping experiences powered by next-generation virtual try-on technology have been integrated into the EILEEN FISHER online shopping experience.
Founded in 2020, Veesual is on a mission to transform the online shopping experience for all customers, independent of style, fit and fashion preferences. Through its Augmented Shopping solutions Mix&Match, Switch Model and Look Inspiration, Veesual's proprietary 2D-based Image Generation Engine (IGT) was designed specifically for fashion brands to deliver high-quality imagery at scale, and to be able to adapt several pieces of clothing on any model, with natural renderings and precise fitting. Veesual works with leading brands and retailers in Europe including premium (Claudie Pierlot ), kids fashion (Sergent Major and DPAM), and popular fashion (Le Redoute and Gemo).
