01/09/2021 Customer Happiness: What It Is and Why It's Important
People want their voices to be heard. Customers want to know that their opinions are valuable. In the abstract, it may seem counter-intuitive to promote a customer-centric culture where customers are treated like clients instead of fellow citizens.
In practice this can lead to a feeling of belonging to a community and nearby -- ultimately making customers happier and more trusting of your brand, but what's the shortest path to this journey?
Caring, doing something with those unimportant emails, responding to them, keeping your customers in sync with what's coming.
We're used to receiving emails from customers who just want that little thing to be done. And those users will follow up. A lot. The most important emails will become tickets, and the lower priority ones? Those might get lost.
New features build excitement and keep customers engaged. Apple has criticized some developers for taking too long to add in features, even if they are critical. Reading feedback as you are writing makes it clear what needs are being addressed — and how you can make the app better quickly — which makes a big difference in how people feel about your product.
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