OpenAI exec rules out sharing revenue from SearchGPT with publishers, for now
OpenAI’s head of media partnerships has said the company does not currently intend to share ad revenue from its SearchGPT product with publishers whose content it surfaces.
Virtually addressing the Twipe Digital Growth Summit in Brussels on Monday, Varun Shetty said the company believed its prototype search engine, SearchGPT, will fairly compensate publishers through “significant incremental traffic from new audiences”.
But he added that the matter was “an evolving space for us right now” and that it was in OpenAI’s interests to provide enough value to stop publishers opting out of appearing in SearchGPT results.
“We think there’s an opportunity here to drive significant incremental traffic from new audiences,” Shetty said, responding to a Press Gazette question. “And then we’ll have to see if that is valuable enough to partners to remain opted-in.
“This will be something that we’re thinking a lot about, but I think we’re going to start with this proposition of traffic.”
