It wasn’t that long ago that AI was something sensationalized mostly by high-budget movies like The Matrix. In 2024, however, we’re not living in

AI Fatigue Has Entered the Chat

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2024-10-01 21:00:04

It wasn’t that long ago that AI was something sensationalized mostly by high-budget movies like The Matrix. In 2024, however, we’re not living in a mind-bending alternate reality, dodging bullets and Agent Smith. Instead, we’re using artificial intelligence to optimize our blogs for search engines, create lifelike videos without any human actors, and write code within seconds to power the next app to hit the marketplace.

In my own day-to-day work, I’m exploring how to use AI to get more done, better — a less-than-frictionless transition since my background is in writing. (When AI blew up, writers feared that they’d be the first on the chopping block, and in some cases, they were.)

Brands raced to jump on the AI bandwagon — some, a little recklessly. A couple of years later, many are starting to feel the blowback: customers who want to talk to a human being, not an AI chatbot; people who want to read human-written words, not AI-generated; search engines penalizing websites for page after page of low-quality content; users who are struggling with the inescapably prolific amount of AI-created content in both Google and social media news feeds.

The term “AI fatigue” refers to a general hesitation toward, lack of excitement for, or even suspicion or skepticism around using AI-driven technologies.