Its all change for Pawlean

Pauline lived in rainy Leeds, UK and worked for a big enterprise company, crawling but thriving in the rat race. I was a 15-year-old GCSE student modding Android phones. Now, I’m entering my second year of university, and Pauline is dead-set on building tech communities and probably taking over another corporate YouTube channel. 

Pauline is doing a lot nowadays (when is she not?) She’s doing more than making travel videos or giving speeches at Women in Tech (WiT) gatherings. A changed brand design is a tool in her swiss-army knife that helps her communicate everything she is doing both professionally and personally. 

“The brand doesn’t feel like me anymore.” Pauline texted me from a cafe in sunny Athens, Greece. “It needs to reflect who I am now.”

The font, ‘DIN Condensed’, was picked by Pauline while making the thumbnail for her “Visiting the Big Apple ‘17” video.

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