When you've been following PC gaming hardware for as long as I have, there are certain norms that have been around for so long, that it's difficult to shake them off. For example, in the CPU market, traditional wisdom when I was younger was that AMD was often the plucky underdog, snipping at Intel's heels.
Over the past few years though, the metric seems to have seriously shifted. A look at Amazon's best-selling CPU list right now reveals a top ten domination of AMD processors, with Intel's best effort scraping in at number 12 (via Tom's Hardware). Topping the list is the AM4-socketed Ryzen 7 5700X, a Zen 3 CPU that (at its current price of a mere $130) seems to be treading the price/performance line rather nicely.
Let's not forget, while the 5700X might be on an older platform and have a couple of years of release time under its belt, it's still a formidable eight-core, 16-thread processor that seems to have caught buyers' attention with its attractive pricing and excellent performance. Right under that is the six-core Ryzen 5 5600X, while the mighty Ryzen 7 7800X3D sits pretty in third place.
As for Intel? The Core i5 13600KF puts on the best team blue showing, but it only manages a 12th place spot. It's an attractive chip for the money (currently selling at a discount for $175), but it's noticeable by the sheer weight of AMD chips sitting above it.