The Big Five Publishers Have Killed Literary Fiction
It’s convenient to assume that readers are to blame for killing literary fiction, and publishers have abandoned it because book-buyers are stupid, have bad taste, and just aren’t reading anymore. But what has actually occurred is death by committee.
One hundred years ago, there were dozens of publishing houses and a robust publishing landscape. This is the idea of publishing that so many of us still have stored away in our collective memory—a competitive marketplace in which publishers needed to nurture, court, outbid, and out-promise each other in landing both emerging and established writers. This process gave us—among so many others—Flannery O’Connor, Tom Wolfe, Vladimir Nabokov, and James Baldwin.
No longer. Mirroring many other American industries, publishing has followed the path of consolidation, starting when Random House bought Knopf in 1960. What followed was a fifty-year feeding frenzy of mergers and acquisitions. In 2012, when Random House and Penguin merged, we were left with today’s “Big Five”: Penguin Random House, Hachette, Macmillan, HarperCollins, and Simon & Schuster. The result is a monopsony, a market dominated by only a few buyers. In the absence of genuine competition, monopsonists, like monopolists, have a tendency to reject the laborious pursuit of quality in favor of short-term profit.
We are now at the logical end-point of that process, with the government compelled to step in and block additional mergers in order to keep even a shred of literary competitiveness alive. In 2022, a federal antitrust suit blocked Penguin Random House’s merger with Simon & Schuster. For writers, it was something like a last-minute stay of execution, but the trial laid bare the problems that high-quality fiction faces in a homogenized publishing landscape. Testifying for the government during the trial, Stephen King explained: “Let’s say if you are an agent and your specialty is baseball teams, you have something like 32 teams that you could negotiate with. But when it comes to big publishers, there are five. You know, baseball players have a saying, you can’t hit them if you can’t see them. And you can’t sell books competitively if there are only so many people in the competition.”
