Developer conferences are a great way to get more eyes on your startup. In this guide, we cover everything we learned about making the most out of them
Attending developer conferences has been a big part of our demand-generation marketing strategy at Permit.io, basically ever since the company was founded. But if you look at our booth from two years ago and compare it to the one we have now, you’d barely be able to recognize it’s the same company. And it’s not a budget thing—it’s about a strategy we’ve taken a long time to develop, that changed drastically from conference to conference, and the experience we gained along the way.
2024 VS. 2022 In this blog, Gabriel and I will try to share some of this experience with you in the hope that you’ll be able to make the most of it at the next conference you attend as a sponsor.
This article will cover a few important points we think every startup going to an event, be it big or small, should consider before investing valuable marketing budgets and effort in doing so.