Nikon Sold More Z9 Cameras in Its First Year Than Any Flagship in Past 15 Years
The Nikon Z9 is widely considered a runaway success for Nikon, which used the flagship camera to springboard itself out of the financial doldrums when it launched in 2021. Its success was never doubted, but the company elaborated just how successful it was: it outsold every other Nikon flagship dating back 15 years.
Nikon’s Representative Director and President Toshikazu Umatate published a “message from the CEO” on Nikon’s website this week, spotted by Nikon Rumors, in which the success of the Z9 is given greater context.
“In the Imaging Products Business, profitability has improved thanks to structural reforms and a shift to mirrorless cameras for primarily mid- to high-end models, and the average selling prices of both interchangeable-lens-type digital cameras and interchangeable lenses have increased,” Umatate writes.
“Due to these factors as well as the positive impact of exchange rates, revenue and operating profit of the Imaging Products Business have significantly increased, and a record-high operating margin was achieved. The imaging contents business also got off to a good start. Also the Z9, our first flagship mirrorless camera model, recorded the highest number of sales in the first year after release among all flagship models in the past 15 years. Moreover, since its release it has continued to evolve with improvements to its features and firmware updates.”
