Pluralistic: Bossware is unfair (in the legal sense, too) (26 Nov 2024)

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2024-11-26 14:30:05

You can get into a lot of trouble by assuming that rich people know what they're doing. For example, might assume that ad-tech works – bypassing peoples' critical faculties, reaching inside their minds and brainwashing them with Big Data insights, because if that's not what's happening, then why would rich people pour billions into those ads?

You might assume that private equity looters make their investors rich, because otherwise, why would rich people hand over trillions for them to play with?

The truth is, rich people are suckers like the rest of us. If anything, succeeding once or twice makes you an even bigger mark, with a sense of your own infallibility that inflates to fill the bubble your yes-men seal you inside of.

But though rich people can fall for scams the same way you and I do, the way those scams play out is very different when the marks are wealthy. As Keynes had it, "The market can remain irrational longer than you can remain solvent." When the marks are rich (or worse, super-rich), they can be played for much longer before they go bust, creating the appearance of solidity.

Noted Keynesian John Kenneth Galbraith had his own thoughts on this. Galbraith coined the term "bezzle" to describe "the magic interval when a confidence trickster knows he has the money he has appropriated but the victim does not yet understand that he has lost it." In that magic interval, everyone feels better off: the mark thinks he's up, and the con artist knows he's up.

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