Lidl Announces Huge Increase In Plant-Based Food Sales
Sales of vegan products at budget supermarket chain Lidl Germany have increased by more than 30 percent in the past six months.
Lidl made the announcement at a protein transition event it hosted in Berlin last week, reports Vegconomist. It said that sales had risen since it created price parity between meat and plant-based alternatives in October 2023. As part of its effort to encourage customers to choose plant-based, it also began placing vegan products next to animal-based versions in stores.
Lidl has been at the forefront of the transition to plant-based protein among major food retailers. In February 2023 it announced it would reduce the amount of animal products it sells while expanding its vegan range. Lidl’s chief buyer Christoph Graf said at the time that there is “no alternative” if we going to “feed ourselves within planetary limits.”
Lidl launched its own-brand plant-based range Vemondo across Europe in 2021. It includes around 50 products such as oat milk, pizza, cheese, tofu, and mince. Lidl says the products are carbon neutral. In 2022, Vemondo won PETA’s Vegan Food Award for Best Vegan Private Label.
