Today, let’s talk about one of Apple’s many announcements this week at its Worldwide Developer Conference, which some see as a possible threat to

Will Apple Mail threaten the newsletter boom?

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2021-06-09 01:00:18

Today, let’s talk about one of Apple’s many announcements this week at its Worldwide Developer Conference, which some see as a possible threat to the rise of journalism distributed by email. If that sounds self-indulgent, given that it’s coming from a journalist who distributes his work via email, I apologize. But it touches on so many of the subjects of interest to us here — a tech giant’s ability to reshape markets to its liking; how journalism will navigate the platform era; what we mean when we talk about privacy — that I hope I can pique your interest at least a little.

Start with the news. On Monday at WWDC, Apple announced Mail Privacy Protection, which will limit the amount of data that people who send you emails can collect about you. Here’s how the company describes it:

In the Mail app, Mail Privacy Protection stops senders from using invisible pixels to collect information about the user. The new feature helps users prevent senders from knowing when they open an email, and masks their IP address so it can’t be linked to other online activity or used to determine their location.