We’ve reached a significant milestone of $1 million in annual recurring revenue (ARR) with Plausible Analytics, a simple, lightweight, open source a

How we built a $1M ARR open source SaaS

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2022-06-22 10:00:05

We’ve reached a significant milestone of $1 million in annual recurring revenue (ARR) with Plausible Analytics, a simple, lightweight, open source and privacy-friendly alternative to Google Analytics.

We’re a completely independent, self-funded and bootstrapped team of four. We’re intentionally small, profitable and sustainable. More than 7,000 paying subscribers trust us, and we’re actively counting stats on more than 50,000 websites with more than a billion monthly page views.

We’ve had a wild, roller-coaster ride. It took us 324 days to reach the first $400 monthly recurring revenue (MRR) after we launched the paid subscriptions SaaS business in May 2019.

Then we got some momentum thanks to a couple of blog posts that got a lot of traffic. It took us nine months to go from $400 to $10,000 MRR. Then it took ten months to get to $500,000 ARR, and now eight months later, we’re at the $1 million ARR milestone.

We’ve open sourced our code, but we’ve also been transparent about our website traffic since the beginning, so looking at our public stats is a great way to get an overview of our journey to date.