Programmatic SEO is one of the most powerful product-led organic growth strategies of 2023. It means building thousands of web pages that target specific long-tail keywords. Surely you’ve come across it more than you think. Relevant examples include:
Alternatively, the company creates them by tapping into product inventory — typical of e-commerce and marketplaces like Amazon.
As you can imagine, the biggest constraint of any SEO strategy, even when programmatic, is content creation. Creating and deploying content, especially editorial, can be slow, expensive, and hard to scale.
But now, LLM and AI developments like Bard and ChatGPT are significantly reducing friction in content creation and enabling companies to create pSEO content at scale, even beyond the aforementioned levers. Especially now that most companies need to reduce costs but still aim for growth, scalable levers that can alleviate reduced paid spend come in handy.
When you layer hyper-personalized retargeting on top of these experiments, you can dramatically reduce an already low CAC, which can help you crush competition faster and set you on a hyper-growth trajectory. AI-powered pSEO enables you to run structured content A/B testing and segment your audience through hyper-targeted queries.