This is a adaptable template to build draft developer relations plans when starting or restarting developer relations programs.
One way to use this template is to organize your understanding of an organization's needs during the interview process. You can remove what's not relevant to their goals, add your hunches and analysis as they develop.
This template can then translate well in developing your plans over the next several months and years as your developer ecosystem matures.
I've been extraordinarily lucky to work in the early days of technical evangelism, developer relations, and platform management at a number of companies and this template represents my approach to tackling developer relations anywhere.
In reality, your product is more specific and you likely have a subset of the entire developer market in mind. Bring your own platform facts, foibles, and fun.
This template is most effective for growth-minded developer relations teams operating directly with product and engineering. Suggested local metrics are mostly placeholders, meant to be replaced with the kinds of metrics you care about.